Essentially Yours Industries Corporation

This company offers a multilevel marketing plan selling a product called Colorad. The company claims this product will help you lose weight, burn inches, and build muscle tissue while sleeping. The company states the main ingredients in this product are collagen, which is an animal fat, potassium sorbate which acts as a preservative, and methyl paraben which acts as a bonding agent. One of the other ingredient is purified water. On October 9, 1997, we wrote to the company asking they provide scientifically credible evidence that the ingredients are effective in causing weight loss, and that the other claims are true. The company failed to respond to our request. Before taking this product, we strongly advise consultation with a physician. We are not aware of any product on the market which will achieve the results claimed by the makers of Colorad. Moreover, we believe that many of the claims of this product rely in the face of common sense. Also, success as a distributor in any multilevel marketing plan is dependent on a real demand for the underlying product. Without such demand, there is less likelihood that others will be willing to make the investment necessary to become a distributor. Thus, the promised profits will not materialize.