Finer Image Editions

Be cautious when solicited by phone to purchase art. It is very difficult for consumers to gauge the value and authenticity of a work of art or the credentials of an art firm by telephone. Even a trial examination period or a money-back guarantee may not protect you. Many consumers have found that once they agree to examine a piece of art and give out their credit card number, it is nearly impossible to get their money back. Be skeptical of authenticity claims. Some fraudulent companies typically distribute "certificates of authenticity" and other documentation that are meaningless. Authenticating documents or certificates are only as reliable as the firm that backs them. And some companies may refer you to "art appraisers" who are being paid by the firm selling the art. Be suspicious of promises of great investment returns and high pressure sales tactics.

If considering investing in art, get professional advice from an authority on the subject, such as an art appraiser or museum curator, before purchasing any work of art attributed to a well-known artist. In addition, ask the seller for specific information about the art, such as the edition size, the type of print (such as lithograph, etching, silk screen, or woodcut), the year of publication, and the printer/publisher--all of which will help an expert evaluate the work. California law requires the dealer to give you such information.