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Gold Alliance

 Member | 4,314 inquiries |
Gold, Silver, and Platinum Dealers

50 West Liberty Street Suite 420
Reno, NV 89501
| Get Directions

(888) 734-7453

Monday – Friday 8am to 5pm PST Saturday-Sunday closed

Company Rating


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Customer Reviews

based on 13 reviews.

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Complaint Experience


Complaint Resolution Index (CRI)

Membership Information


Proud member since 04/11/2019
This company is a Member of Business Consumer Alliance.

Recent Review

Posted on 7/21/2021

A great job very satisfied

Frank Perla and Wendy were both very helpful in my experience with Gold Alliance Wendy organized and sent me all the paperwork then called me and explained the paperwork before I signed it and sent it back also she was able to connect with my prior investment company and have things done Then Frank explained to me all the different metals and I was able to choose what was best for my portfolio and he explained on how the IRA worked and if I ever decided to sell back then what they would give me price wise so I am happy that everything was explained and done in a professional way Thank you Frank and Wendy I would recommend Gold Alliance to family and friends

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Complaints and Resolutions

Complaint Experience


Complaint Resolution Index (CRI)

BCA's Summary and Analysis:

We have received no complaints against this company.

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Complaint Closing Statistics

0 complaints against Gold Alliance closed in last 3 years.
Complaints Type of response
0 Making a full refund, as the consumer requested
0 Making a partial refund
0 Agreed to make an adjustment
0 Refusing to make an adjustment
0 Refuse to adjust, relying on terms of agreement
0 Unanswered

Other Information

Company Info

Gold Alliance is a precious metals dealer specializing in helping clients acquire physical precious metals to be included in their IRAs.

Primary Contact: Joseph Sherman (President)
Business Started: 5/30/2002
About Gold Alliance

We are helping Americans diversify their savings with precious metals in an effort to achieve financial security.

When your IRA, 401(k), or other savings accounts consist of 100 of cash, stocks, and bonds, it exposes you to the Federal Reserve’s money printing, the devaluation of the dollar, and the slowing economic recovery.

Those are valid concerns that we hear every day from people reaching out to us, and each of them can result in you losing a portion of your savings, postponing your retirement, or even having to return to work after retirement.

Diversifying your savings portfolio with precious metals might solve your concerns and provide financial security so that you can focus on living your life with peace of mind that your financial future is better protected with a tangible asset.

Gold Alliance was established in 2002. Our philosophy and practice is to do right by our clients and make sure they completely understand and are happy with their choices, and this forges all of our decision-making processes. This is apparent in what our clients think and write about us, and it is responsible for our success. As an industry leader, we are proud to be a role model that has shaped in many ways how our industry works towards more transparency and better client education, and we thank all of our clients who have helped us learn about their needs and shape our solutions to address them.

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We know of no licensing or registration requirement for companies engaged in this company's stated type of business.

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Government Actions

BCA has no information regarding government actions at this time.

Comments and Analysis

We have no further comment about this company's business practices or analysis of its offer that may assist you in your consideration of this company.

Other Considerations

We know of no other matter or practice relating to this company that may assist you in your consideration of this company.

Industry Resources
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Additional Info


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