Annuity Solutions, Inc.

This company sells marketing lists and sales leads to businesses. The company's website conveys that buyers will receive accurate, high quality data, claiming that if your list fails to deliver, they will replace the unsuccessful data with new data at no cost!

Marketing list purchasers should be aware that such guarantees can be worthless in some cases. If the information you obtained in the first round was unsuccessful, what assurances do you have that the second replacement list will be any better suited than the first list received.

The Bureau suggests that clients read the contract terms carefully and make certain that the promised deliverables by the company are as represented. Make certain that the delivery dates, the number of leads, and the quality of leads are described with particularity and written or disclosed on the contract. Find out if the company offers any guarantees. Get any guarantees in writing. Our experience has been that most similar companies offer guarantees which sound risk free, such as "100% satisfaction guaranteed," or "guaranteed replacements or your money back." Neither of the previous guarantee statements mean that you will get your money back. Although these companies generally claim that if their leads fail to deliver, they will replace the unsuccessful data with new data at no cost, what assurances do you have that the replacements will be any better suited than the first leads received.