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BCA's Summary and Analysis:
Some complainants allege they received a past due notice for a Yellow Page advertisement, a listing authorization form to update a directory listing, or an invoice for advertising services that they did not authorize, or request. Other complainants state the solicitation letter is deceptive because it looks like it is from their local advertiser. One customer claims the authorization form to update information is misleading because by signing the agreement the customer is actually agreeing to purchase the advertisement and the terms on the reverse side of the form. The company responds to most complaints by cancelling accounts, issuing refunds, or indicating that they will no longer be sending any future solicitations, or invoices. In other cases, the company states they had no record of the customer cancelling the account, and there is no obligation to pay, if the customer is not completely satisfied. Customers can call a toll free number or contact the company to cancel accounts.
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Company Info
This company's business sells advertising on the Internet.
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Licensing
We know of no licensing or registration requirement for companies engaged in this company's stated type of business.
BCA has no information regarding government actions at this time.
Postal regulations require that solicitations that look like invoices clearly state in 30 point type the following disclaimer: THIS IS NOT A BILL. THIS IS A SOLICITATION. YOU ARE UNDER NO OBLIGATION TO PAY THE AMOUNT STATED UNLESS THE OFFER IS ACCEPTED. The disclaimer must appear in capital letters and of a color that is contrasting to the background and apart from other print as well as, below each section that requests payment due.
We know of no other matter or practice relating to this company that may assist you in your consideration of this company.
BCA has no information regarding advertising review at this time.
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